Gendev Fishing Group

Delivering high quality fish products while protecting the environment

Welcome To Gendev Fishing Group

Gendev Fishing Group (Pty) Ltd was founded in the 1950s and, is a full service, land-based fishing and processing enterprise which operates an EU and HACCP certified processing factory situated on the seafront in Walvis Bay, Namibia.

The facility is dedicated to the land processing of horse mackerel (Trachurus capensis) and hake, with a fish outlet that provides a stop shop offering a wide range of products to the community. As part of the company’s commitment to supply quality products, all our fish processing procedures are subjected to quality assurance checks to ensure compliance with the requirements of local and international standards.

Shore processing allows the company to innovate with new products and continually increase the value of the resources, as adding value is key to the production.

Gendev Fishing Group remains the market leader in IQF horse mackerel 1kg packs and currently has two brands, namely the Gendev brand (exclusively for Shoprite and Metro) and the Namibia Fish brand which is supplied to various other retailers.A Namibian- owned company with 94.6% shareholding, Gendev Fishing Group is fully committed to broaden the participation of Namibian fishing industry, and an experienced and dynamic team employs 616 people in its operations at sea and on shore.

"We provide high-quality and sustainable fish products while protecting the environment."

Our Values

Patriotism

Devoted to the development of our country, Namibia.

Accountability

We act responsibly and are answerable to all our actions.

Collaboration

We engage in fruitful partnerships to deliver on our mandate.

Sustainability

We are responsible in our business processes to ensure the future existence of the fishing resource.

Innovation

We constantly look for new ways and solutions to address youth challenges.

The strategic direction of GFR is encapsulated in the following high-level statements,

VISION

To be a leading Namibian investment and management company in the fishing industry.

MISSION

To ensure sustainable exploitation of Namibian fisheries resources through strategic investments and management.

VALUES

Values are behavioral principles upon which staff conduct is based on. Staff members and affiliates will depict the following values in carrying out their mandates.

Delivering high quality fish products while protecting the environment.

Our Board of Directors

Paulina Haindongo

Chairperson

Josef Andreas

Deputy Chairperson

Sandro De Gouveia

Director

Leonie Edwards

Director

George Pieters

Director

Pau Iilonga

Director

Robert Shimoshili

Director

Joseph Katukula

Director

Gideon Hamukwaya

Director

Chairperson’s message/foreword

It is with great pride that I introduce you to Gendev Fishing Group (Pty) Ltd. Since our founding in the 1950s, we have established ourselves as a leading land-based fishing and processing enterprise in Namibia. Our unwavering commitment to quality and innovation has been instrumental in our success.At Gendev, we are dedicated to harvesting and processing horse mackerel and hake using the most stringent quality assurance measures.

Our EU and HACCP certified processing facility allows us to meet the highest local and international standards. This dedication to quality extends beyond our factory walls, with our on-site fish outlet offering the freshest seafood to the local community.

Shore processing is a cornerstone of our operation. It fosters a dynamic environment where we can continuously develop new products and maximize the value of our resources. This focus on value addition is a key factor in our leadership position for IQF horse mackerel in 1kg packs.

As a proudly Namibian company, Gendev is deeply committed to supporting and expanding the participation of Namibians within the fishing industry. Our workforce of over 600 people reflects this commitment, and we are dedicated to fostering a team that is both experienced and innovative.

Looking ahead, Gendev Fishing Group remains passionate about providing exceptional seafood products while playing a vital role in the development of Namibia’s fishing industry. We invite you to explore this document and learn more about our dedication to quality, innovation, and community.

Paulina Haindongo

Chairperson

Gendev Fishing Group (Pty) Ltd

Our dedicated crew

Quality products.

As part of the company’s commitment to supplying quality products, all our fish processing procedures are subject to quality assurance checks to ensure compliance with the requirements of local and international standards.

Our Products

The factory fish shop provides a one-stop shop for the community that offers a wide range of products.