Our Marketing

Strategic Marketing Excellence at Gendev: Engaging Audiences, Building Brands, and Driving Growth.

At Gendev, we employ a multifaceted approach to marketing that resonates with our customers and drives business growth. A cornerstone of our strategy is content marketing, where we create valuable and informative content to engage meaningfully with our audience, building awareness and establishing our authority in the industry. Complementing this is our robust social media marketing, leveraging platforms like Facebook and our website to boost visibility and drive traffic. Our commitment to intelligent product branding and packaging further enhances our advertising efforts, ensuring our products stand out in the market.

Ensuring our marketing campaigns align seamlessly with Gendev’s brand and values is paramount. We believe that brand identity is the consistent expression of our company’s values, personality, and goals. To achieve this alignment, we meticulously research our target audience, define our design strategies, and continuously refine our approaches to communicate effectively with our customers.

Our track record speaks volumes about our marketing prowess. Gendev has pioneered innovative retail packaging solutions, such as the Horse Mackerel Namfish IQF retail bags for Metro in 2016 and the Horse Mackerel Gendev IQF retail brown bags for Shoprite in 2018. These initiatives have enabled us to supply top-quality Horse Mackerel fish at affordable prices across the country, making our brand accessible to customers far and wide.

We pride ourselves on our data-driven approach to analyzing the effectiveness of our marketing campaigns. By evaluating campaign results and leveraging data-driven insights, we continually refine our strategies to optimize performance and maximize return on investment. This agility allows us to adapt swiftly to evolving market trends, ensuring that we remain at the forefront of our industry. By staying attuned to consumer demands and actively seeking feedback, we continuously innovate and improve our products and services to meet the evolving needs and wants of our customers.

"We provide high-quality and sustainable fish products while protecting the environment."

The Powerhouse Behind Our Brand

Dedicated to Elevating Our Brand

 Our purpose.

“Delivering high quality fish products while protecting the environment.

From The Marketing Managers Desk

Creating valuable and informative content has become a win-win especially when it comes to developing and improving customer engagement. Content marketing is one of the marketing strategies we use to promote our product. Content Marketing creates a strategic opportunity for our business to connect with a customer meaningfully. It also helps you generate awareness, become an authority, and tell a story. Another Powerful marketing strategy that we use is social media marketing, it is one of the most influential ways to use digital marketing to increase visibility and gain traffic to our website. E.g. Facebook, website etc. Intelligent Product Branding and Packaging are also contributing factors to advertising our business.

Gendev Believes that brand identity is the distinctive and consistent expression of a company’s values, personality, and goals. It influences how customers perceive and relate to the brand, and how the brand stands out from the competition. By Understanding the brand strategy, Researching the target audience, Defining the design, Generating and evaluate ideas, Developing and refining the design and lastly Communicating and presenting the design will ensure that our marketing campaigns always align with the company’s brand and values.

 In 2016 Gendev was the first Company to introduce the  Horse Mackerel Namfish IQF retail bags for Metro and also in 2018 Gendev became the first company to Introduce the Horse Mackerel Gendev IQF retail  brown bags for shoprite. This launch allowed Gendev to supply top quality Horse Mackerel fish at an affordable price to all shoprite and Metro branches in the country, now customers from different towns are now able to access the Gendev brand without having to travel long distances to acquire the product.

Analyzing the results of a marketing campaign is a crucial process that empowers Gendev to make informed decisions, which leads to improved strategies and an enhanced return on investment. This allows us to discern which strategies are successful and which ones need refinement. This iterative process of analysis and adaptation allows us to be agile in the approach by swiftly identifying and rectifying low-performing strategies. As a result, resources are efficiently allocated to high-impact initiatives, reducing wastage, and optimizing the overall performance of the marketing campaign.

Business trends are constantly evolving. Gendev fishing thrives in this dynamic market by successfully implementing changes that allows Gendev to keep up to date with market trends and ensure compliance with new policies with minimal disruption. Learning about how to deal with and adapt to change helped Gendev with professional development as it seeks to find solutions that require creativity and technical knowledge. For example, changes in consumer demands, by listening to our customers and receiving feedback we can improve our products and services to better satisfy our customers’ needs and wants.